P - Personal Identity
I - Information
E - Entertainment
S - Social IntegrationEntertainment
Entertainment refers to an audience that view a media type for entertainment value. This is a common use/gratification. A media form that I can relate this to is Soccer am. This is also a common information form. This media form uses the passive two step flow theory by relaying information that can be discussed and referring to video clips that can be viewed later in time. They also have guest celebrities on the show which also use the two step flow as people who view soccer am will be encouraged to view the program.
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