Uses and gratifications

P - Personal Identity
I  - Information
E - Entertainment
S - Social Integration

Personal Identity

Personal Identity is a passive when a member of the audience is so because they relate to the program and identify themselves as such.

A program I personally would relate to this use/gratification would be Skins. I believe some of the lifestyles of some of the characters are related to my life because we are roughly the same age.

This program has an element of the cultivation theory. This program is fairly shocking but increased exposure desensitizes the audience.