Jordan Vaughan AS MEDIA
Wednesday, 2 April 2014
Textual analysis - Strippers
The program 'Strippers' follows the life of three adult dancers, inside and outside of the workplace. Following the theory of uses and gratifications I would say this program supplies Entertainment, Social integration and most of all entertainment. I believe the target audience for this program to be of both genders and around 18-37. This is because of the wide range of Uses and Gratifications. This program could offer information to those that are curious about what actually happens inside strip clubs and want to explore the real life situations of 'strippers'. Another use or gratification is social integration. Thanks to the modern worlds extensive use of internet social sites it is very possible that many people will be sharing the fact that they have watched it and the controversial content of the program increases the likelihood of this sharing. The technical codes of this program actually portray the women that work as lap dancers in a very positive light, using techniques such as eye level camera shots showing the strippers as relatable but also low angle shots that show the women as very dominant, successful people. The lighting that is used in this program varies. This variety provides a kind of duality of the women in the program, showing them in dark places when working and light places when they are being themselves. The preferred reading of this would be that the women are acting whilst dancing and that day to day they are just very normal people, working for a living.
Representation of gender
Sexualised/ objectified females
This is an advertisement campaign by Tom Ford Menswear promoting their aftershave. This advert uses sexualisation in a very explicit way.

By only including the woman's chest in the image almost detaches the fact that she is a woman and makes it completely objectified and removes all humanity from this image. This advert uses highlights in a very effective way. by focussing the light on the most voluptuous parts of the models chest the designers add emphasis to the size of the woman's chest. By doing this the advertising designers increase the sexual attraction that is created. This therefore increases the sexualisation of the model. My placing the product in-between the woman's breasts the product is immediately more appealing to a male audience.
Dominant/Aggressive male stereotypes
This is an advertisement campaign by Tom Ford Menswear promoting their aftershave. This advert uses sexualisation in a very explicit way.
By only including the woman's chest in the image almost detaches the fact that she is a woman and makes it completely objectified and removes all humanity from this image. This advert uses highlights in a very effective way. by focussing the light on the most voluptuous parts of the models chest the designers add emphasis to the size of the woman's chest. By doing this the advertising designers increase the sexual attraction that is created. This therefore increases the sexualisation of the model. My placing the product in-between the woman's breasts the product is immediately more appealing to a male audience.
Dominant/Aggressive male stereotypes
Representations of age.
Young people
Young people are usually represented in a bad way in modern media. An example of this is skins. Skins represents the young as irresponsible, drug using, troubled people. This is very apparent in episodes such as: Skins season 4 episode 3. Whilst Skins is almost a completely negative view of young people, it does show the troubles and problems that young people face. This could link to the cultivation theory.
Young people are usually represented in a bad way in modern media. An example of this is skins. Skins represents the young as irresponsible, drug using, troubled people. This is very apparent in episodes such as: Skins season 4 episode 3. Whilst Skins is almost a completely negative view of young people, it does show the troubles and problems that young people face. This could link to the cultivation theory.
Friday, 28 March 2014
Rip Off Britain: Food - Body image
Body image in this program is not highly focused on. This however doesn't mean it isn't there. This program is mediated in such a way, that health is promoted through the use of the people being interviewed. Throughout the programs there are many interviews and all of which are people that have a body type that would be viewed as 'healthy'. The people in the program are of the older generation suggesting that the audience for this program are those of the older generation! This means that the body types being represented are very different to those that are in younger programs.
Further on in the program, two fashion designers are introduced to the audience. These fashion designers are shown to be very healthy diet wise and are very skinny, this suggests to the audience that to be healthy you must be skinny. This is clearly a negative representation of body image, in the sense that it may persuade viewers to force themselves to become skinny. This is clearly a problem.
Further on in the program, two fashion designers are introduced to the audience. These fashion designers are shown to be very healthy diet wise and are very skinny, this suggests to the audience that to be healthy you must be skinny. This is clearly a negative representation of body image, in the sense that it may persuade viewers to force themselves to become skinny. This is clearly a problem.
Friday, 28 February 2014
Representation of Ethnicity
Exotic
A representation of Ethnicity in the media that shows an exotic representation is Shakira - Hips don't lie
A representation of Ethnicity in the media that shows an exotic representation is Shakira - Hips don't lie
Friday, 14 February 2014
Reception Theory - Television
Jamie's money saving meals-
P- The preferred audience for this programme would probably be women aged 28-45, in the socio-economic category of C. This is because women of this category would probably be very conscious of saving money but also attempting to provide a healthy diet for their family.
O- The oppos
O- The oppos
Friday, 15 November 2013
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