This is an advertisement campaign by Tom Ford Menswear promoting their aftershave. This advert uses sexualisation in a very explicit way.
By only including the woman's chest in the image almost detaches the fact that she is a woman and makes it completely objectified and removes all humanity from this image. This advert uses highlights in a very effective way. by focussing the light on the most voluptuous parts of the models chest the designers add emphasis to the size of the woman's chest. By doing this the advertising designers increase the sexual attraction that is created. This therefore increases the sexualisation of the model. My placing the product in-between the woman's breasts the product is immediately more appealing to a male audience.
Dominant/Aggressive male stereotypes
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